SAMSON Letters
Year
2022
Location
A collection of six models we 3D printed out of recycled PLA for the brand agency 'SEVEN'. The models were based on SEVEN's logotype they created for an intergenerational family-owned property company known as SAMSON.
Auckland, New Zealand
![Image - 1 - Samson](https://static.wixstatic.com/media/b0dcfa_0ac2c67d3f7347928d65fb742985a83c~mv2.jpg/v1/fill/w_980,h_695,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/b0dcfa_0ac2c67d3f7347928d65fb742985a83c~mv2.jpg)
![Image - 2 - Samson](https://static.wixstatic.com/media/b0dcfa_093ed555da5b411c9723b170a691b3c3~mv2.jpg/v1/fill/w_980,h_695,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/b0dcfa_093ed555da5b411c9723b170a691b3c3~mv2.jpg)
![Image - 5 - Samson](https://static.wixstatic.com/media/b0dcfa_3b65e23976584ba9a6281fbdb84d3976~mv2.jpg/v1/fill/w_980,h_695,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/b0dcfa_3b65e23976584ba9a6281fbdb84d3976~mv2.jpg)
![Image - 1 - Samson](https://static.wixstatic.com/media/b0dcfa_0ac2c67d3f7347928d65fb742985a83c~mv2.jpg/v1/fill/w_980,h_695,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/b0dcfa_0ac2c67d3f7347928d65fb742985a83c~mv2.jpg)
SAMSON is an intergenerational family-owned property company with key focuses on sustainable design, operational practices, and human-oriented spaces. The design firm 'SEVEN' captured these attributes through an outstanding logotype that takes bold architectural forms and a humanist approach to colour and typography. We were honoured to work with SEVEN to create physical representations of their design that were then beautifully photographed within Samson buildings.
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Since working on this project, SEVEN has won two prominent design awards in lettering and typography in the TDC Awards in 2023.
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Credits:
Design Firm: SEVEN
Creative Director: Gideon Keith
Designer: James Powell
Photographers: Tash Hopkins & Yuki Sato
Strategist: Rebekah Hasloch